Self-coaching app · iOS, Android and web
An executive coach’s method, turned into an app employers buy by the seat
Genio is a self-coaching app for iOS and Android with an AI coach, employer accounts, individual subscriptions and a web dashboard to run it all. Appify designed and built it from the first commit in 2023 for The Online Coach Limited, and still develops and releases it today.
Genio in 60 seconds
Appify quickly became part of the team and showed the highest level of care, consideration, and ambition.
The complete product, not one piece of it.
The iOS and Android apps, the API behind them, the admin and manager dashboard, the marketing site, and every App Store and Google Play release since launch.
An AI coach inside a live app.
Users work through a structured coaching session by typing or speaking, and can listen to the replies. Typed messages pass moderation and prompt-injection checks.
It’s like having a mini coach with me all the time
— Tara, UK
Employer · Employee · Client’s team
A session on the phone, a seat count on the dashboard
The employer
An employer buys a number of seats. The client’s team sets the company up in the dashboard and creates invite links capped at that number. Invited staff go straight into the app.
Illustration
Company
Seats
Invite linkcapped at seats
The employee
An employee might then open a session about a problem at work. The coach guides them through the stages of the client’s method and suggests the short coaching-model videos that fit the point they’ve reached. Between sessions, a journal, quizzes and streaks let people reflect, check what they’ve learned and keep track of their routine.
The client’s team
The client’s team runs everything else from the same dashboard: companies, user imports, coaching videos, session structures, push messages and the instructions the AI coach follows.
Illustration · Dashboard
- Companies
- User imports
- Coaching videos
- Session structures
- Push messages
- Coach instructions
Illustration
Company
Seats
Invite linkcapped at seats
Illustration · Dashboard
- Companies
- User imports
- Coaching videos
- Session structures
- Push messages
- Coach instructions
Phone: a real Genio screen. Cards: illustrations.
Staff can be candid. Employers still see take-up.
People tell a coach about stress, confidence and relationships. Employers wanted to see that their seats were being used, but never anyone’s private answers. So company managers in Genio see activity, quiz and mood charts for their company, but no conversation content, summaries or profile details.
Company managers see
- Activity
- Quiz
- Mood
Illustrative charts, no real data
Not shown to company managers
- Conversation content
- Summaries
- Profile details
Underneath, names, email addresses, journal entries and coaching exchanges are encrypted field by field in the database, rather than relying only on the hosting provider’s disk encryption.
Security and data privacy
Trust is part of the product
Employers need their staff’s data kept safe. Staff need to feel safe being honest with a coach. So Genio follows GDPR, the other data-protection laws that apply, and our industry’s security best practices, and we keep improving all three as it grows.
Encrypted field by field
Names, email addresses, journal entries and coaching exchanges are encrypted with AES-256-GCM in the database.
Privacy by design
Company managers see usage charts, never conversation content, summaries or profile details.
A safe AI coach
Typed messages pass moderation and prompt-injection checks, and no model is fine-tuned on user data.
Protected infrastructure
A web application firewall, per-user rate limits on AI routes, and media stored on AWS in London.
Phase two · A second revenue stream
Once employers saw the value, we opened Genio to everyone
Genio launched as a product employers buy by the seat. Once the concept had proved its value with corporate clients, the client wanted people without an employer plan to get the same coaching benefits. So we added a second monetization model: a personal subscription, bought inside the app, that starts with a 14-day free trial.
- 14 days free. The whole app from the first session, so people try real coaching before they pay.
- Billed by the stores. Subscriptions run through App Store and Google Play billing, and people manage them in their store account.
- Alongside the seat model. Staff invited by their employer still go straight in, with no trial and no paywall.
Illustration
Genio personal subscription
Starts with a 14-day free trial
Try Genio free for 14 days
Download the app and start your first coaching session today.
One subscription, and no paywall for invited staff
Genio also needed a way in for people who don’t arrive through an employer. We suggested starting with one subscription that unlocks the whole app: it could ship sooner than free and premium tiers, which could still be added later. The client agreed. Individuals subscribe through the App Store or Google Play, with RevenueCat reporting each subscription to Genio’s server. Invited company staff skip the paywall entirely. The client can offer the same app and content to an employer or to an individual without maintaining two versions of the product.
Through an employer
Seat-limited invite link, no paywall
On their own
App Store or Google Play subscription
The same app and content
We built the software around proven expertise
The coaching models, videos and session structures come from the client. Our job is to make them work as software, AI included. The coach’s role is deliberately narrow: it follows the client’s method, points to relevant videos and takes no action on accounts or data.
We have met the client weekly throughout 2026. Since mid-2026 we have built larger changes with AI coding agents working from written plans, with tests written first. Decisions on architecture, security and privacy stay with our CTO.
Turning your own expertise into an app?
If you have a method, programme or service you’d like to sell as an app, get in touch. Tell us who would use it and how you plan to sell it, and we’ll work out together what the first version needs.
Start a conversation
- Apps and web
- React Native (TypeScript) apps for iOS and Android. A NestJS GraphQL API on PostgreSQL with Prisma streams coach replies to the app as they’re generated. Next.js powers the admin and manager dashboard and the marketing site.
- AI
- OpenAI models handle coaching, moderation, speech-to-text and read-aloud, through the OpenAI Agents SDK and Guardrails. No model is fine-tuned on user data.
- Payments and accounts
- RevenueCat runs App Store and Google Play subscriptions. Firebase handles sign-in (email, Google, Apple, Microsoft), push notifications, Remote Config and crash reports.
- Security
- Sensitive fields are encrypted with AES-256-GCM, and each user has rate limits on AI routes.
- Hosting and delivery
- Railway hosts the API and dashboard, media sits on AWS S3 in London, email goes through SendGrid, and Cloudflare provides DNS and a web application firewall. Releases go through Fastlane to TestFlight, Firebase App Distribution and both stores.
Genio is a product of The Online Coach Limited.